Local SEO Case Study: Revive Water Damage Restoration

To generate leads for the Miami location through increased visibility in local search results and Google Business Profile (GBP) engagement.

Business Name

Revive Water Damage Restoration of Miami

Location

Miami, FL

Industry

Water Damage Restoration Services

Timeframe

 Campaign started on December 18, 2022

Current Status

Running

Dealing Type

Contractual

Background and Challenges

When the campaign began, the Miami location of Revive Water Damage Restoration faced several challenges:

  • No Leads: The business wasn’t receiving inquiries or leads from the Miami area.
  • No Keyword Rankings: The website did not rank for any relevant keywords in the Miami market.
  • Unoptimized GBP: The Google Business Profile lacked complete and accurate service information, as well as local optimization.
  • Minimal Local Content: The website didn’t have location-specific service pages or blog posts to target Miami-based customers.
  • Limited Backlink Profile: The site lacked local citations and backlinks, reducing its authority in the Miami market.
Our Working Process
Phase 1 (Month 1-2)

Completed GBP optimization and foundational website updates, including technical SEO fixes.

Phase 2 (Month 3-5)

Launched new location-based service pages targeting high-intent local keywords. Published engaging and SEO-optimized blog content to drive organic traffic.

Phase 3 (Months 6+)

Focused on citation building, earning high-quality backlinks, and monitoring rankings to make data-driven adjustments.

Local SEO Audit

Strategy and Approach

A thorough audit identified gaps in GBP optimization, on-site content, technical SEO, and citation presence.

1.

Google Business Profile Optimization

  • Updated GBP with complete and accurate business information (NAP: Name, Address, Phone).
  • Added relevant services like "Water Extraction," "Mold Removal," and "Emergency Flood Restoration."
  • Enhanced GBP with high-quality photos, posts, and Q&A sections to improve engagement.
  • Encouraged customer reviews to build social proof.

2.

On-Page SEO Enhancements

  • Optimised meta titles, descriptions, and headings with Miami-specific keywords (e.g., "Water Damage Restoration Miami").
  • Added structured data (local schema markup) to improve search engine visibility.
  • Improved internal linking between service pages for better navigation and SEO value.

3.

Location-Based Service Pages

  • Created dedicated pages for services targeting Miami-specific searches (e.g., "Emergency Water Damage Restoration in Miami").
  • Focused on customer pain points like "Mold Prevention in Miami Homes" and "What to Do After a Flood in Miami."

4.

Content Creation

  • Published regular blog posts to address water damage-related issues specific to Miami, such as:
    • "Hurricane Preparedness for Miami Homeowners."
    • "Top Signs of Mold After Water Damage in South Florida."

4.

Local Link Building and Citations

  • Built citations on local and industry-specific directories such as Yelp, Angi, and BBB.
  • Secured backlinks from local businesses, Miami community websites, and forums.
  • Cleaned up existing citations to ensure NAP consistency across all platforms.
Results

After 11 months

After 11 months of Local SEO efforts, the results for Revive Water Damage Restoration of Miami were impressive:

1.

Google Business Profile

  • Engagement Metrics:
    • Calls and messages increased by 250%.
    • Direction requests and GBP views showed a significant upward trend.
  • Search Rankings (BrightLocal Search Grid):
    • Before: Most areas showed no rankings or were buried in positions 15+.
    • After: Majority of areas now rank in the top 3 positions, with several locations achieving the #1 spot for high-intent keywords like "Water Damage Restoration Miami."

2.

Keyword Rankings

  • The Miami location now ranks on Google’s first page for:
    • "Emergency Water Damage Miami"
    • "Flood Cleanup Miami"
    • "Mold Remediation Miami"
    • "Miami Water Damage Restoration Services"

3.

Traffic and Leads

  • Organic Traffic: Increased by 300% (tracked using Google Analytics).
  • Lead Generation:
    • Monthly leads increased from 0 to an average of 15–20 inquiries per month.

4.

Revenue Impact

The improved rankings and visibility generated a noticeable boost in leads, with monthly calls and job inquiries doubling.

Challenges

Challenges and Lessons Learned

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Challenges

  • Highly Competitive Market: Miami’s water damage restoration industry is competitive, requiring a strong focus on hyper-local SEO and consistent updates.
  • Content Relevance: Understanding customer needs and addressing Miami-specific water damage issues was critical for engagement.

Lessons Learned

  • GBP optimization combined with ongoing content updates is crucial for lead generation in competitive local markets.
  • Building local citations and securing backlinks from Miami-based websites is key to establishing authority in the area.

Future Recommendations

  • Expand content to include seasonal topics (e.g., "Preparing Your Home for Miami’s Rainy Season").
  • Continue building local backlinks and securing reviews to maintain top rankings.
  • Target nearby cities for additional location-based service pages to grow the brand’s reach.

Conclusion

The Local SEO campaign for Revive Water Damage Restoration of Miami achieved significant results:

  • Transformed the Miami location from no rankings and no leads to a top-performing location with consistent lead generation.
  • Established the business as a trusted provider of water damage restoration services in the Miami area.