Local SEO Case Study Beautiful & Affordable Stamped Concrete Inc

Local SEO Case Study: Beautiful & Affordable Stamped Concrete Inc.

Increase lead generation via Google Business Profile (GBP) for specific high-value keywords.

Business Name

Beautiful & Affordable Stamped Concrete Inc.

Location

 Hollywood, FL

Industry

Concrete Contracting and Stamped Concrete Services

Timeframe

Campaign Start Date: January 09, 2024

Current Status

Running

Dealing Type

Contractual

Background and Challenges

When the campaign started, the business faced the following obstacles:

  • No Keyword Rankings: The business was not ranking for any of the target keywords in Google Maps or organic search.
  • Low GBP Visibility: The Google Business Profile had limited optimization and wasn’t attracting views or engagement.
  • No Lead Generation: The business wasn’t receiving calls or inquiries through GBP.
  • No Service Listings: Relevant services were not listed in the GBP, which limited visibility for targeted searches.
Our Working Process
Phase 1 (Month 1-2)

Optimized GBP with accurate details, photos, and services. Identified and cleaned up inconsistent citations. Started building foundational backlinks to improve local search authority.

Phase 2 (Month 3-5)

Conducted keyword research to align GBP optimization with target keywords. Published location-based blog posts and service pages. Promoted GBP posts to increase engagement and activity.

Phase 3 (Months 6-12)

Focused on earning high-quality backlinks and citations. Monitored rankings with tools like BrightLocal to refine strategies based on data. Responded to GBP reviews and questions to improve local credibility and engagement.

Local SEO Audit

Strategy and Approach

To address these challenges, a comprehensive Local SEO strategy was implemented:

1.

Google Business Profile Optimization

  • Updated the GBP with accurate and complete information:
    • Name, Address, Phone Number (NAP) consistency across all platforms.
    • Added detailed business descriptions with target keywords naturally incorporated.
  • Enhanced the GBP with relevant services, such as:
    • Stamped Concrete Installation
    • Decorative Concrete Finishing
    • Concrete Driveways and Patios
  • Uploaded high-quality photos of completed projects to increase visual appeal and engagement.
  • Used GBP posts to promote seasonal offers and highlight key services.

2.

On-Page SEO for GBP

  • Conducted keyword research and optimized GBP metadata, titles, and descriptions with target keywords.
  • Updated the business category to "Concrete Contractor" for better relevance.
  • Added FAQs addressing customer queries to improve keyword relevance and engagement.

3.

Local Content and Citation Building

  • Built citations in high-authority directories such as Angi, Yelp, HomeAdvisor, and local Florida business directories to increase GBP authority.
  • Created backlinks from relevant concrete industry and local websites.
  • Ensured NAP consistency across all citations to strengthen local SEO signals.

4.

Content Marketing to Support GBP

  • Published location-specific blog posts and service pages targeting Hollywood, FL, and surrounding areas.
  • Blog topics included:
    • “Top Concrete Contractor Services in Hollywood, FL”
    • “Benefits of Stamped Concrete for Your Home in Hollywood”
  • Created location-based service pages (e.g., "Stamped Concrete Contractor Hollywood FL") to target organic traffic.
Results

After 11 months

After 11 months of consistent SEO efforts, the business achieved outstanding results:

1.

Google Business Profile Performance

  • Engagement:
    • Monthly GBP views increased by 400%.
    • Inquiries through calls and messages surged by 350%.
  • Ranking Improvements for Target Keywords:
    • Before: No rankings for any of the target keywords.
    • After:
      • Concrete Contractor: Ranked in the top 3 positions in local pack results.
      • Concrete Contractor Hollywood: Achieved the #1 position in most parts of Hollywood, FL.
      • Concrete Contractor Hollywood FL: Consistently ranked #1 or #2.
      • Concrete Stamping Contractors: Ranking in the top 3 for most surrounding areas.

2.

Lead Generation

  • The business now averages 15-20 qualified leads per month directly from Google Business Profile.
  • Significant improvements in organic traffic to service pages targeting Hollywood, FL.

3.

Search Grid (BrightLocal Results)

  • The BrightLocal Search Grid shows the business dominating local pack rankings for the target keywords in Hollywood and surrounding areas.
Challenges

Challenges and Lessons Learned

See all Services

Challenges

  • Highly Competitive Market: Competing against established concrete contractors required sustained efforts in both GBP and organic SEO.
  • Content Optimization: Ensuring that content aligned with high-intent keywords for both local and broader audiences.

Lessons Learned

  • Regular updates to GBP (e.g., adding new photos and posts) are crucial for maintaining visibility in competitive markets.
  • Building local citations and earning backlinks from industry-relevant sites is key to GBP success.
  • Engaging with customers via GBP reviews and Q&A increases trust and leads.

Future Recommendations

  • Expand content to target nearby cities for additional service areas.
  • Continue optimizing GBP with new project photos and posts to sustain rankings.
  • Focus on earning reviews to further boost credibility.

Conclusion

The Local SEO campaign for Beautiful & Affordable Stamped Concrete Inc. transformed its Google Business Profile into a lead-generating powerhouse:

  • Successfully ranked for high-intent keywords in Hollywood, FL.
  • Increased monthly leads and established the business as a trusted name in the stamped concrete industry.